Spire’s work is unknowingly seen every day with our focus on accomplishment rather than accolades.

About Us

Based outside of Charlotte, N.C., Spire Sports + Entertainment is bolstered by principled employees with decades of collective experience in brand consulting, celebrity representation and career management, business development, sponsorship placement and program management, event activation, hospitality, media relations, social media support and strategic consulting.

Operating below the radar for more than a decade, Spire’s work is unknowingly seen every day with our focus on accomplishment rather than accolades.



Sports and entertainment events create passion-filled experiences, second-to-none in the world at evoking lasting impacts such as sights, sounds, smells and feelings.


Spire strives to create a positive change for our clients by helping them take advantage of this deep personal emotion that is created by sports and entertainment.


Spire creates and executes custom turnkey sports and entertainment marketing campaigns that achieve the goals and objectives set forth by our clients.



Jeff Dickerson’s ability to cultivate and develop talent has made him a well-respected figure at race tracks across the country.

The CEO and Co-Founder of Spire Sports + Entertainment has built relationships with drivers and team owners that have made him one of the most influential figures in American motorsports.

A former USAC midget racer from Indiana, Dickerson’s professional management career began in 2001 at Motorsports Management International (MMI), a leading management company for motorsports drivers, sponsors and teams. At MMI, Dickerson led the company’s driver development program, directing the careers of young and prominent drivers as both an agent and client manager.

In 2010, Dickerson departed MMI and co-founded Spire Sports + Entertainment with business partner TJ Puchyr. At Spire, Dickerson has gone from the head of the driver and team management division to the face of
Spire’s diversification which includes short track promotions company – Track Enterprises, an ECHL team – The Rapid City Rush and the NASCAR Cup Series No. 77 entry – Spire Motorsports.


TJ Puchyr, co-owner of Spire Sports + Entertainment, has been a leader in motorsports marketing and sales for 15 years. Puchyr, who developed an affinity for racing as a child, currently manages the marketing and sales division of Spire Sports. Puchyr entered the NASCAR industry in 2003 with Braun Racing.

Puchyr was instrumental in securing partnerships with Dollar General, WinFuel, Hass Avocados, BRANDT, Great Clips and the Fraternal Order of Eagles. Puchyr’s work at Braun also gave Toyota its first win in the NASCAR XFINITY Series.

In 2012, Puchyr transitioned fulltime to Spire where he continued to bring new companies into motorsports with DC Solar joining Chip Ganassi Racing first in the NASCAR XFINITY Series, then to Cup competition in 2018. He also oversaw the marketing and sales efforts of both Auto Owners Insurance and 5-hour ENERGY at Furniture Row Motorsports.

Puchyr has worked with drivers Jason Leffler, Denny Hamlin Dave Blaney, Justin Allgaier, Brian Vickers, Mark Martin, and Kyle Busch. He has been instrumental in the careers of both Justin Haley, 2018 Truck Series championship contender, and Ross Chastain, 2018 NASCAR XFINITY Series winner. In 2019, Puchyr’s resume in motorsports will grow with the title of team owner of the No. 77 NASCAR Cup Series full-time entry.


Emma Setzer began her professional accounting and management career during 1994 in Charlotte, North Carolina where she worked for a local commercial general contractor and developer. During the many years Emma worked in the commercial construction and development industry she was involved in the office management and accounting aspects of many commercial developments in Charlotte, North Carolina, to include one of the area’s most prominent live-work communities.

In October 2003, Emma decided to make the jump from the construction industry to the motorsports world where she began working for a NASCAR Xfinity team located in Mooresville, North Carolina. It’s here where Emma found her passion for motorsports as she learned the ins and outs of this new world. Again, Emma would be involved in all accounting and office management aspects for this new team. Emma stayed with the team until late 2012.

In January 2014, Emma was named CFO for Spire Sports + Entertainment and has made Spire her home away from home. She wears many hats for the organization and again has made accounting and office management her priority.


Chris Newman has been involved in the motorsports business for more than 15 years. In 1994, Newman moved to Los Angeles and began his career in the radio sales business, representing more than 500 radio stations nationally for Katz-Media Group. During his tenure, Newman was responsible for selling advertising and servicing the largest advertising agencies in Los Angeles, as well as the majority of movie studios and record labels.

During a brief hiatus from the radio business, Newman began developing motorsports marketing and activation strategies for brands focusing on the west coast. In 2001, he started his own motorsports-consulting agency representing brands in auto racing.

In 2005, Newman moved to Charlotte, N.C., and began working for Motorsports Management International (MMI), a leading management company for motorsports drivers, sponsors and teams. At MMI, Newman was primarily responsible for signing new corporate clients for the firm. During this time, Newman won the 2008 Interactive Marketing Award (IMA) for his promotional activation strategy for Dollar General. In 2009, he developed a promotional program for LifeLock that awarded one lucky NASCAR fan and two drivers the largest prize payout in NASCAR history of $2M.

In 2010, Newman moved to Spire Sports + Entertainment in the consulting division. Outside of focusing on new client business, Newman has been responsible for the development of all the firm’s customer entertainment programs.


David Erickson has built his career representing and consulting brands in the sports and entertainment arena. Hailing from Atlanta, Georgia, he first entered the professional world working for a NASCAR race team. During his tenure with JD Motorsports, Erickson learned the in’s and out’s of the business, including working with sponsors on event management and activation.

After significant contributions to the partnership development team at JD Motorsports, Erickson accepted a job at Spire Sports + Entertainment where he now leads the corporate consulting division. In addition to managing key existing accounts, Erickson retained both JX Nippon’s oil brand – ENEOS and Parker Hannifin’s retail store – ParkerStore, to the Spire client roster.

Erickson finds satisfaction is connecting brands to consumers in areas that ignite the senses and create strong passion. As such, Erickson plays a vital role in leading the agency as it diversifies from motorsports and enters other niche sports and entertainment landscapes. He has been instrumental in activating the country music and football programs while maintaining an important presence in racing.

Erickson resides in Atlanta, Georgia with his wife and daughter. In his spare time his hobbies include spending time in the outdoors and smoking meats.


Stephen D’Hondt is a respected and trusted consultant in the sports marketing industry.

Under his stewardship he has been able to manage and negotiate multiple partnerships and subsequent renewals, totaling more than 20 million dollars represented in sports marketing.

Upon execution of contracts, Stephen remains with his clients in an account management role to ensure they are receiving the intimate, day-to-day care that larger agencies are simply not able to deliver.

Across a variety of different sports, he’s serviced or directly represented brands such as Auto-Owners Insurance, Nationwide Insurance, Coca-Cola, Bank of America, Boyd Gaming, Textron, Allegiant Travel Company, Furniture Row, Denver Mattress, T-Mobile, Pepsi, BRANDT, and more.

Stephen is originally from Long Island, New York, and currently resides in Charlotte, North Carolina. He graduated with a degree in business management from the University of North Carolina at Charlotte. His hobbies include watching his favorite sports teams (New York Jets, New York Islanders) and reading about World War Two history. He is the son of former NASCAR executive, Eddie D’Hondt.


Matt Klug is a seasoned Public Relations and Marketing Partnership professional with specialized experience in the motorsports and automotive aftermarket arenas. Klug, a native of Milwaukee, Wis., is an industry veteran with expertise in cultivating and maintaining relationships with decision makers on all levels to advance corporate marketing initiatives and key messaging points.

Upon graduation from the University of Wisconsin-Milwaukee, Klug moved to Charlotte, N.C., to begin his career in motorsports marketing. After a two-year-stint as a Client and Media Services Representative for the Motorsports Management Group, he returned to his native Milwaukee to serve as the Director of Public Relations and Manager of Group Sales and Hospitality during the Milwaukee Mile’s 100th anniversary season.

In 2004, Klug returned to North Carolina to join Richard Childress Racing (RCR). Over the next seven years, Klug worked in RCR’s Public Relations and Partnership Marketing Departments managing media and sponsor services initiatives for blue-chip companies such as Bass Pro Shops, BB&T, Brown-Forman, Cometic Gasket, DIRECTV, Freightliner, LENOX Industrial Tools, Menards and Zaxby’s.

Following his tenure at RCR, Klug formed MRK Consultations, Inc., a full-service marketing strategy consulting firm specializing in public relations, sponsorships and brand management.

Klug joined Spire Sports + Entertainment in January 2018 where he facilitates public relations, media, marketing and consulting initiatives.


Trevor Farbo is a professional creative with motorsports roots dating back to childhood.

Born and raised in Charlotte, North Carolina, Trevor grew up around the sights, sounds and community of NASCAR. After trying his hand behind the wheel himself, Trevor launched his own racing career that saw him ascend all the way to the USAR Pro Cup Series at just age 16.

After becoming more interested in the business dealings and inner workings of the motorsports marketing industry, Trevor decided to hang up his helmet and go behind the scenes.

Now with over 10 years of experience in creative work, entrepreneurial ventures and brand building, Trevor serves as the Creative Director at Spire Sports + Entertainment.

In his spare time, Trevor enjoys producing electronic music as another creative outlet.


Phillip Smalley has been a motorsports management, marketing, and consulting professional specializing in driver management, career consulting, and driver development since 2014. In addition, he has experience with several partnership hospitality programs including 5-Hour Energy and Auto-Owners Insurance.

He began his own driving career in 2010, racing at several midwest short tracks. At the end of the 2013, he was approached with an opportunity to form a motorsports management agency. Stepping away from the driver’s seat, he founded his own agency in 2014, focused on all facets of a young driver’s career.

In 2015, Smalley, along with his own clients, joined Spire Sports + Entertainment. Since then, he has served as a client manager, focusing on the sports next generation of drivers. He has become a leader in motorsports driver development with real, organic relationships within the industry, helping young drivers and their families make career defining decisions.


Joey Dennewitz is a journeyman motorsport marketing, management and promotions executive with a host of experience in nearly every facet of the industry.

The Akron, Ohio native is currently the General Manager of Spire Sports + Entertainment and Team Manager of Spire Motorsports.

Prior to his current role, Dennewitz serviced the athlete management arm of Spire Sports + Entertainment as the Director of Driver Management. Under his direction, the division specialized in branding, marketing and career development for NASCAR drivers Kyle Larson, Ricky Stenhouse Jr. and Landon Cassill, in addition to several other young drivers looking to climb the NASCAR development ladder.

Dennewitz began his career while still in college at the University of Akron where he launched Aspire PR, a motorsports public relations agency that handled driver, series and racetrack media relations.

Following graduation, Dennewitz moved to Charlotte, N.C., and worked in athlete and team sales for Sparco USA. In 2009, Dennewitz transitioned to the NASCAR team ranks, working as the account manager for Accudoc Solutions and BigSpot.com at Braun Racing.

The following year, Dennewitz helped launch Spire Sports + Entertainment, a leading motorsports marketing and management firm. He resides in Davidson, N.C., with his dog Otis. Beyond all forms of racing, Dennewitz enjoys motorcycles, fine cigars and bourbon.


Don Rohr has been involved in the world of motorsports for over a decade, with a passion for the sport that spans well beyond that form his initial days in the music industry living in New York City. During his time in music we was part of the Vans Warped Tour and settled in Manhattan he was involved with Atlantic Records and Virgin Records. There he was part of the A&R team that was responsible for scouting and developing new talent. Rohr was the back bone of the department as well as assisting with the product management, promotions, and marketing of many top artists.

In 2008 Rohr made the move to Charlotte, NC to take over the marketing director role for Brian Vickers in the NASCAR Sprint Cup Series. Taking pages from his entertainment background he brought new and fresh ideas that spanned from PR to digital media & content. Don was able to assist multiple race teams, sponsors, the sanctioning body, media outlets, industry stakeholders and more in working Vickers into their marquee partnership platforms. He was also responsible for bringing the Janssen Pharmaceutical company and its Xarelto Brand into NASCAR after Vickers has a bought with blood clots.

In 2012 both Rohr & Vickers joined Spire Sports + Entertainment with Don also taking ownership of the management and marketing platform of IndyCar Star James Hinchcliffe. This role with the company and James has subsequently landed everyone a branding, hospitality, and customer experience program with Petro-Canada Lubricants.


Bio coming soon


Bio coming soon

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