Athlete & Celebrity Representation

Spire dedicates staff and offers a turnkey business solution to our athletes and celebrities.

The founding cornerstone of Spire is athlete representation and management. Spire offers its experience, relationships and industry knowledge to place, educate and prepare our athletes. With decades of collective executive and hands-on experience, Spire staff members offer daily support in many ways, including:

Career Planning

Daily Management

Contract Negotiations

Brand Development


Media Training, Relations and Crisis Management

Our Athletes

Kyle Larson

Monster Energy NASCAR Cup Series

One of NASCAR’s rising stars, Larson, a native of Elk Grove, Calif., has raced in a myriad of cars since beginning his career in 1999 at the age of seven. READ MORE

James Hinchcliffe

Verizon IndyCar Series

A native of Oakville, Ontario, Canada, James Hinchliffe is competing in his seventh season of Verizon IndyCar Series competition.

Landon Cassill

Monster Energy NASCAR Cup Series

Cassill, from Cedar Rapids, Iowa, is a 10+ year NASCAR veteran, he currently competes full-time in the Monster Energy NASCAR Cup Series.

Ross Chastain

Monster Energy NASCAR Cup Series / NASCAR XFINITY Series

Chastain, a native of Alva, Florida, made his NASCAR debut in 2012. He currently competes full-time in both the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series.

Oliver Askew

Indy Lights

Oliver Askew is a professional racing driver who has consistently proven he is ready to tackle the challenges of the Mazda Road to Indy.

Todd Gilliland

NASCAR Camping World Truck Series

A third generation racer, Todd Gilliland is a rising star in NASCAR. He was selected to be a part of NASCAR NEXT, a program which highlights and features the sport’s future. Todd’s grandfather, Butch, and… READ MORE

Justin Haley

NASCAR XFINITY Series / NASCAR Camping World Truck Series

Haley won the 2016 NASCAR K&N Pro Series East Championship. He currently competes full-time in NASCAR Camping World Truck Series and part-time in the NASCAR XFINITY Series.

Garrett Smithley

Monster Energy NASCAR Cup Series / NASCAR XFINITY Series

Garrett Smithley’s racing career started in 2007, racing Bandoleros at the Atlanta Motor Speedway. Following Rookie-of-the-Year honors and several championships, he advanced to the highly competitive… READ MORE

Vinnie Miller

NASCAR Xfinity Series

Vinnie Miller started racing quarter midgets at the age of five years old. He won the Senior Honda Championship, Senior and Junior Stock Championship at his local track in Michigan… READ MORE

Travis Braden

ARCA Racing Series

Travis Braden is a very accomplished driver, winning back-to-back ARCA/CRA Super Series Championships. That success propelled him to a full-time ride in the ARCA Racing Series.

Cole Rouse

NASCAR K&N Pro Series

One of racing’s brightest young stars, Cole Rouse has a passion for winning. The 20-year-old Fort Smith, Ark., native began racing Baby Grand Stock Cars at the age of 14 before moving up to… READ MORE