CHARLOTTE, N.C. (March 15, 2018) — Spire Sports + Entertainment, a leading sales, marketing and representation agency deeply rooted in motorsports continues its successful expansion into country music, recently bringing together the world’s leading energy shot brand and multi-Platinum entertainer Dierks Bentley.

Living Essentials, LLC, the distributers of 5-hour ENERGY® shots, announced Tuesday the sponsorship of country music artist Dierks Bentley and his highly anticipated 2018 MOUNTAIN HIGH TOUR. The sponsorship program marks the company’s first major marketing position in country music and includes a fully integrated national advertising campaign.

Spire, with offices in Charlotte and Nashville, will manage the program which includes Bentley’s full endorsement and multi-platform integration, a national television campaign, exclusive social media content, VIP hosting, product sampling and education, as well as direct fan engagement promotions.

“With a very full personal life and touring schedule, I’m constantly managing my energy,” said Bentley. “The boost I get from 5-hour ENERGY® shots allows me to tap into my peak energy level at any moment and hit the stage with maximum power and presence. When combined with the music from my band and the uproar from our fans, I’m able to give every show everything I’ve got and then some.”

“The 5-hour ENERGY® music program was created to further connect with our core consumer, as well as engage with our key retailers,” said Melissa Skabich, Communications Director for Living Essentials, LLC. “Country Music fans are so loyal and involved. They feel close to their favorite artists and we are proud that Dierks will be our voice to that fan base. 5-hour ENERGY® has a lot planned around this program in 2018 and we are excited to get it started.”

Spire has also been retained to support additional marketing partnerships on behalf of Bentley to support his expanding brand and interests.

Dierks Bentley
Multi-PLATINUM entertainer Dierks Bentley is “notorious for his spectacular, high-energy live performances loaded with lots of fan interaction” (Creative Loafing) with 17 No. One hits, more than one billion digital streams, countless nominations from the ACM, CMA, GRAMMY and Billboard Music Awards and has been a Grand Ole Opry member for over a decade. Bentley “continues to challenge himself” (Billboard), which is evident through his upcoming ninth studio album, THE MOUNTAIN due out later this year. Its lead single “Woman, Amen” gives a taste of the record’s “themes of questing and self-actualization across a wide-open terrain of arid deserts and rugged ridgelines, cactus flowers and tumbleweeds” (NPR). After his 2017 World Tour claimed the top spot on Billboard’s Hot Tours selling over 750,000 tickets, Bentley will fuel arenas and amphitheaters throughout the summer with his 2018 MOUNTAIN HIGH TOUR, launching May 17th in Columbia, MD. For more information visit www.dierks.com.

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